What do you do when your website performance falls short of your expectations and sales targets?
So if you’ve already invested considerable sums in your existing website, how can you drive more traffic to it and improve its success?
Here are 10 quick and easy ways to make your website work harder.
#1. Bring in the Experts!
Top of the list must be engaging a digital marketing agency. A digital agency with the know-how to properly evaluate your pages and their impact. They would put together an internet marketing campaign to attract more visitors and suggest improvements that guide users more smoothly to a completed transaction.
#2. Refresh Content
This is one of the easiest and potentially low-cost ways to improve website performance. Keeping your text, images and multimedia fresh and dynamic brings many benefits. This includes making sure your brand statements are clear and unmissable. Constantly updated content also builds your SEO ranking.
#3. Guest Blogs and Articles
The quality of your own website content is vitally important but ask a digital agency to find ways to get your brand out to other relevant sites too, such as guest blogs.
#4. Clear Calls to Action
Sometimes the smallest of changes to your content can make a big difference. This is especially true when it comes to having calls to action ‘loud and proud’ on every page. Are your contact details tucked away on a separate tab, or conveniently placed for an instant response?
#5. SEO Updates
If you had search engine optimisation features built into your website, that’s still not the end of the story! You need to constantly assess keyword use and other SEO features that improve your website’s ‘searchability’ and page ranking.
#6. UX Research
You also can’t be complacent about your User Experience. UX research can help you to drill down on ways to grab and hold website visitor attention and increase your lead conversion rates. Such as, are your page load and navigation speeds up to scratch?
#7. Social Media Strategy and Content Marketing
A marketing agency can also make sure that you have integrated your social media campaigns with your constantly refreshing website content. Content Marketing enables meaningful social media strategies that work, helping to increase page visitors.
#8. Paid-For Digital Campaigns
If your website analytics show that you have reached a ‘plateau’, putting together some paid-for digital promotions can kick start improved performance, such as Pay Per Click, Twitter and Facebook ads.
#9. Know Your Audience
This is step one really, but it links to the point above! The best digital marketing agency would always work with you on drawing up a detailed customer profile before spending your cash on promotions. That way, your digital marketing is aimed at building the right traffic, not just artificially building ‘clicks’.
#10. Fully Orchestrated Digital Marketing
Much of the above comes down to having a well-planned timetable of digital marketing activities, to make sure everything you do attracts potential customers to your website. Then, your concerted strategy takes internet users through your site to your transaction page in sufficient numbers.
Anything disjointed and piecemeal could still leave you with poor lead conversion rates; or even a fabulous looking website that no one ever visits!